ChatFX and ChatRep come from the same company and run on the same AI. Both answer your website chats and phone calls from your own information, and both bring in a person when a customer needs one. The difference is who runs it, and who that person is.
The short answer: ChatFX is for small businesses that want to manage things themselves. ChatRep is fully managed, with trained human agents when you want them and extra tools for growing teams.
What they have in common
Good answers start with good knowledge, and that part is the same in both. The AI learns your business from your website, the documents you add and notes from your team, then answers chats and calls from that one source. When a customer asks for a person, the conversation goes to someone with everything said so far. And AI Partner, the private helper in Live Inbox, drafts replies for whoever is answering.
Neither uses your information to train AI models. It's only used to answer your customers.
ChatFX: you run it
ChatFX is built for small businesses that like to do it themselves. You point it at your website, paste one line of code, choose a local phone number, and you're answering customers the same day. There's no project and nothing to script.
When a customer needs a person, it's someone from your own team. Whoever switches to Available gets those conversations, and when nobody is free, the AI keeps helping and takes the customer's details for a follow-up. You can add as many team members as you like, there's no contract, and every plan starts with a 14-day free trial.
What ChatFX leaves out is on purpose: no staff scheduling, no outbound sales tools and no marketing suite to learn. It focuses on one job: great answers for your customers, day and night.
ChatRep: we run it with you
ChatRep is a fully managed service. Our team custom-builds and trains your AI, sets it up the way your business works, and keeps improving it. You decide how it should serve your customers, without having to run it yourself.
A trained person when it matters
The biggest difference is people. With ChatRep, the person who steps in can be a trained ChatRep agent instead of someone pulled away from their own work. Agents learn your products, policies and customers the way a new employee would, and they work with your company's knowledge and AI Partner at their side. Your own team can still take conversations too.
You can share agents with other ChatRep clients for lighter coverage, or have dedicated agents who work only for you, on your hours. ChatRep handles the recruiting, onboarding, training and day-to-day management.
More than the front desk
Dedicated agents aren't limited to answering customers. Beyond sales, service and support, ChatRep places full-time professionals in marketing, HR, finance, legal, accounting and analytics, all working with the same knowledge and AI tools. A typical full-time role is about $2,000 a month.
Tools for growing teams
ChatRep also adds capabilities that ChatFX leaves out:
- Scheduling and attendance to plan coverage and see who's on, so the right people are there when customers are.
- Outbound cadences that combine automatic emails with calls and follow-up tasks, so every sales lead gets a clear next step.
- AEO + SEO for your marketing, which picks keywords from your own knowledge and tracks how you show up in Google and in AI answers.
Side by side
| ChatFX | ChatRep | |
|---|---|---|
| Best for | Small businesses | Growing companies |
| Setup | Do it yourself | Built for you |
| AI chat and calls | Included | Included |
| Who steps in | Your own team | ChatRep or your team |
| Human agents | Not included | Shared or dedicated |
| Other roles | Not included | Marketing, HR and more |
| Scheduling | Not included | Included |
| Outbound cadences | Not included | Add-on |
| AEO + SEO | Not included | Add-on |
| Start with | 14-day free trial | A free custom demo |
Which one is right for you?
Choose ChatFX if you're a small business that wants great service around the clock, your own team can cover the conversations that need a person, and you'd rather set things up yourself.
Choose ChatRep if you want it done for you, need trained people to cover hours or roles you can't hire for yet, or want outbound sales and marketing tools in the same place as your customer conversations.
You don't have to decide forever. Many businesses start with ChatFX and move up to ChatRep as they grow, and your knowledge, history and phone number come with you, so nothing starts over.
Ready to try it yourself? Start a 14-day free trial of ChatFX. Want it managed for you? Get a free ChatRep demo or see ChatRep's plans.
Frequently asked questions
Can ChatRep agents answer my chats and calls on a ChatFX plan?
No. ChatFX conversations are answered by AI and your own team; ChatRep agents are available through the managed ChatRep service. Your team can take over a chat or call in Live Inbox with the conversation so far in front of them.
What happens if nobody on my team is available to answer a customer?
The AI keeps helping and takes the customer’s details for a follow-up. When a team member is available, they can take over a chat or call with the conversation so far in front of them.
Can I move from ChatFX to ChatRep later?
Yes. You can start with ChatFX and move to ChatRep as your business grows. Your knowledge, conversation history and phone number come with you, so you don’t have to start over.
How do ChatFX credits work?
One credit covers one AI-answered chat or one minute of a call to your numbers, with call minutes rounded up per call. Unused credits don’t carry over. Extra credits are billed with your next monthly payment, up to the limit you set.
How do I keep ChatFX answers up to date?
Your website is read again on a schedule, and you can add documents and notes at any time. You can also watch what customers ask and fill gaps in your knowledge with a note or document.
